Our Story
Florencia is a California-based floral design studio creating artful, whimsical, nature-inspired floral experiences for weddings, events, and brands. Our work is rooted in movement and thoughtful composition, blending romantic floral traditions with modern interpretations.
Founded in January 2020, Florencia was inspired Adela Florencia, my elegant and vivacious Cuban grandmother whose love for flowers, fashion and dancing continues to influence the spirit of our work. What began as a small online floral studio grew from a desire to create beauty with intention, honoring history and flowers as a form of artistry and storytelling.
Today, Florencia designs everything from full-scale wedding installations and destination celebrations to corporate events and intimate gatherings. Each project is approached with care, creativity, and a deep respect for the natural unique beauty of flowers. We invite you to explore our work and connect with us to begin crafting your floral story.
Cynthia Fernandez
Creative Director
Cynthia Fernandez is the founder and creative director of Florencia Florals, a floral design studio specializing in elevated floral experiences for luxury weddings, private celebrations, and distinctive events. With seven years of experience in floral design and over a decade in event planning and production, Cynthia brings a refined artistic perspective and a comprehensive understanding of event design to her work.
Holding a Bachelor of Arts in Art History from San Diego State University, Cynthia's creative approach is rooted in a lifelong appreciation for the arts. Her background in dance, garment design, and event production informs her distinctive understanding of composition, movement, texture, and visual storytelling.
What began as a meditative and healing practice, to cope with the passing of her grandmother, evolved into a dedicated pursuit of floral artistry, ultimately inspiring the creation of Florencia Florals.
Drawing inspiration from nature, art, and the beauty of organic forms, Cynthia approaches each arrangement with an intentional balance of color, texture, and movement. Her work is characterized by expressive compositions, thoughtful details, and a sense of effortless sophistication.
